Why St Tropez Remains the Capital of Bling on the French Riviera

Why St Tropez Remains the Capital of Bling on the French Riviera

From private beaches to mega-yachts and rising hotel rates, here’s why St Tropez still dominates summer in France and the South of France tourism market. St Tropez, a former fishing village on the French Riviera, has become one of the most concentrated luxury tourism destinations in Europe. Once romanticized by artists and later catapulted into … Read more

Cap Ferret: The Atlantic’s Answer to St Tropez

Cap Ferret: The Atlantic's Answer to St Tropez

Cap Ferret has emerged as a chic, upscale destination, rivaling St Tropez for affluent French holidaymakers seeking luxury and exclusivity. Once a quiet fishing village, Cap Ferret has transformed into a sought-after retreat for France’s elite. Its blend of natural beauty, understated luxury, and exclusivity has positioned it as a preferred alternative to the more … Read more